The Visual Story (01/24/07)
ASSIGNMENT 1 (Due Jan 31)
You are developing a brand. This brand is based on you and your ‘story’.
Research will be INTEGRAL to creating this work.
Presentations will be made to the class in PowerPoint.
Binders (8.5”x11”) of all work will be required to document and communicate developing work.
PART ONE
Create a visual story as a PowerPoint presentation showing examples of two brands that make effective use of color. Be prepared to explain how color helps define each brand’s ‘story’.
Consider brands that have personal appeal to you. Do not use brands that we are all too familiar with (example: Apple, Starbucks, Calvin Klein, McDonalds, etc). These choices will relate to Part Two of the assignment.
PART TWO
Building on Part One of the assignment, design a color palette that is based on you and your story.
Present your color palette in the form of a flag design (fit to 8.5 x11”).
Present examples that clarify your definition of a ‘flag’.
Present 3 design variations.
Starting points for your presentation:
What personal features of your ‘story’ relate to the brands you presented?
How does your flag make effective use of the color palette?
PRESENTATION
Present all work in PowerPoint presentation.
Post presentation on class blog – due DAY OF CLASS.
Printout presentation and put in 8.5” x 11” binder.
Sunday, January 14, 2007
SYLLABUS - Spring 2007
Publication Design (Creative Direction: The Visual Story) Spring 2007
CRN: 2246 Room 1101 Wednesday 6 - 8:40pm
INSTRUCTOR INFORMATION:
Cecilia Dean
Greg Foley – greg@ooco.com
Donald Hearn – dh@wlvz.com
COURSE DESCRIPTION:
This course is for students who are interested in ‘creative direction’ (or directing creative content) for publication. All forms of design, including logos, ad campaigns, editorial spreads, packaging, products and retail environment convey some part of a larger ‘story’. During the course of the semester, we will discuss the importance of ‘story’ in varied design formats. Students will participate in weekly assignments and group critiques. An emphasis will be placed on using personal interests and point of view to draw a thread from one assignment to the next.
The first part of the semester will be spent developing effective work based on student’s personal interests. The second part will focus that work toward the real-life scenario of working with a client. Students will also experience professional design studio / group work.
Techniques for research, editing, revising, design continuity, and presentation will all be covered, with focus on each student’s personal improvement. Students are required to utilize research and present in a professional manner for each critique. As the semester continues, individual efforts will be directed toward a final group project of creating one finished publication.
CLASS BLOG: http://thevisualstoryspring07.blogspot.com
All assignments will be posted on the class blog. All student projects must be posted for review by the date each assignment is due (even if you are absent from a class). If you are absent, refer to the blog for new assignments or contact a classmate for details.
COURSE OUTLINE:
This is the basic course outline. However, it is subject to change.
01/24 Week 1 - introduction / assignment 1
01/31 Week 2 - color story / brand research / 8.5”x11” color flag design
02/07 Week 3 - brand name / brand story / logo icon
02/14 Week 4 - research a technique or style / utilize technique to create a design
02/21 Week 5 - represent your brand on 3 design applications / present brand summary for critique
02/28 Week 6 - Visionaire fieldtrip / research assignment
03/07 Week 7 - present research of given topic / divide into project groups
03/14 Week 8 - pitch 3 proposals for final publication
03/21 Week 9 - present content / format / type / material studies for each (3) proposal
03/28 Week 10 - present working prototype for each (3) proposal
04/04 Week 11 - pitch 3 concepts and prototypes for critique / choose 1 for final
04/11 Week 12 - present revised working prototype
04/18 Week 13 – production research / sourcing / estimates
04/25 Week 14 - prepare all files for production (print pdfs, technical drawings) / document project
05/02 Week 15 - present final project / documentation / production files
EVALUATION and GRADING:
Punctual attendance (1 late arrival = ½ absent, 2 late arrivals = 1 absent, etc.)
Participation in class discussions (even when working within a group)
Binders – organization of work
Clarity of visual story
Clear and confident presentations
Individual effort and effectively working with others
Assignments must be presented when due
If student is absent, he must hand in assignment on time or receive F
Student may present assignment the following class – grade will be averaged with F
4 absences = F for class (Student Handbook)
LEARNING OUTCOMES:
This course aims to prepare students for the professional design environment.
• How to develop a story through the effective use of research
• Clear communication of ideas through PowerPoint presentations
• Participation in group critiques
• Collaboration on work in groups
ASSESSABLE TASKS:
Weekly design assignments
Research organized in binders
Power Point presentations to the class
Group participation and critiques
READINGS and RESOURCES:
Dreaming in Print: A Decade of Visionaire (Parsons Library)
Marks of Excellence: The History of Taxonomy of Trademarks by Per Mollerup (Parsons Library)
Designed by Peter Saville (Princeton Architectural Press)
MATERIALS and SUPPLIES:
Suggested software: Illustrator, InDesign, Photoshop, PowerPoint, Quark, Web browser
8 1/2 X 11 3-ring binder
SCHOOL, DEPARTMENT and CLASS POLICIES:
Refer to Student Handbook
CRN: 2246 Room 1101 Wednesday 6 - 8:40pm
INSTRUCTOR INFORMATION:
Cecilia Dean
Greg Foley – greg@ooco.com
Donald Hearn – dh@wlvz.com
COURSE DESCRIPTION:
This course is for students who are interested in ‘creative direction’ (or directing creative content) for publication. All forms of design, including logos, ad campaigns, editorial spreads, packaging, products and retail environment convey some part of a larger ‘story’. During the course of the semester, we will discuss the importance of ‘story’ in varied design formats. Students will participate in weekly assignments and group critiques. An emphasis will be placed on using personal interests and point of view to draw a thread from one assignment to the next.
The first part of the semester will be spent developing effective work based on student’s personal interests. The second part will focus that work toward the real-life scenario of working with a client. Students will also experience professional design studio / group work.
Techniques for research, editing, revising, design continuity, and presentation will all be covered, with focus on each student’s personal improvement. Students are required to utilize research and present in a professional manner for each critique. As the semester continues, individual efforts will be directed toward a final group project of creating one finished publication.
CLASS BLOG: http://thevisualstoryspring07.blogspot.com
All assignments will be posted on the class blog. All student projects must be posted for review by the date each assignment is due (even if you are absent from a class). If you are absent, refer to the blog for new assignments or contact a classmate for details.
COURSE OUTLINE:
This is the basic course outline. However, it is subject to change.
01/24 Week 1 - introduction / assignment 1
01/31 Week 2 - color story / brand research / 8.5”x11” color flag design
02/07 Week 3 - brand name / brand story / logo icon
02/14 Week 4 - research a technique or style / utilize technique to create a design
02/21 Week 5 - represent your brand on 3 design applications / present brand summary for critique
02/28 Week 6 - Visionaire fieldtrip / research assignment
03/07 Week 7 - present research of given topic / divide into project groups
03/14 Week 8 - pitch 3 proposals for final publication
03/21 Week 9 - present content / format / type / material studies for each (3) proposal
03/28 Week 10 - present working prototype for each (3) proposal
04/04 Week 11 - pitch 3 concepts and prototypes for critique / choose 1 for final
04/11 Week 12 - present revised working prototype
04/18 Week 13 – production research / sourcing / estimates
04/25 Week 14 - prepare all files for production (print pdfs, technical drawings) / document project
05/02 Week 15 - present final project / documentation / production files
EVALUATION and GRADING:
Punctual attendance (1 late arrival = ½ absent, 2 late arrivals = 1 absent, etc.)
Participation in class discussions (even when working within a group)
Binders – organization of work
Clarity of visual story
Clear and confident presentations
Individual effort and effectively working with others
Assignments must be presented when due
If student is absent, he must hand in assignment on time or receive F
Student may present assignment the following class – grade will be averaged with F
4 absences = F for class (Student Handbook)
LEARNING OUTCOMES:
This course aims to prepare students for the professional design environment.
• How to develop a story through the effective use of research
• Clear communication of ideas through PowerPoint presentations
• Participation in group critiques
• Collaboration on work in groups
ASSESSABLE TASKS:
Weekly design assignments
Research organized in binders
Power Point presentations to the class
Group participation and critiques
READINGS and RESOURCES:
Dreaming in Print: A Decade of Visionaire (Parsons Library)
Marks of Excellence: The History of Taxonomy of Trademarks by Per Mollerup (Parsons Library)
Designed by Peter Saville (Princeton Architectural Press)
MATERIALS and SUPPLIES:
Suggested software: Illustrator, InDesign, Photoshop, PowerPoint, Quark, Web browser
8 1/2 X 11 3-ring binder
SCHOOL, DEPARTMENT and CLASS POLICIES:
Refer to Student Handbook
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