ASSIGNMENT 5 (Due Feb 28)

The Visual Story (02/21/07)
ASSIGNMENT 5 (Due Feb 28)


PART ONE
Present a “wrap-up” of your brand with your 3 applications in PowerPoint. Highlight successful research, techniques, colors, designs, logo, etc. Bring in actual objects when necessary. Emphasize your “story” from inception to design applications.

Keep explanations clear, concise, and relevant.

NOTE: This is NOT a re-hash of all your work. We’ve already seen all your presentations, so do NOT simply regurgitate your past assignments. NO “and then I did...” Edit, tweak, add to your presentation to make the most EFFECTIVE brand story possible. Do NOT present assignments/works that were NOT successful. You should RE-DO assignments to make them a successful part of the story. Back everything up with VISUALS. There should be little to no text.

Be sure to bring in your binder in case we want to refer to past work. Do NOT edit your binder. Everything (successful and less successful work) should be included.

Present in Powerpoint.
Bring in actual objects when applicable.
Post presentation on class blog – due DAY OF CLASS.
Printout presentation and put in 8.5” x 11” binder.

ASSIGNMENT 4 (Due Feb 21)

The Visual Story (02/14/07)
ASSIGNMENT 4 (Due Feb 21)


PART ONE
Put your brand on 3 applications:
• Special promotional insert in a magazine
• choose/bring to class the magazine in which you will be inserted
• produce the insert, so that class can flip through magazine and experience your insert
• be creative and research inserts – options of where they are placed (inside/outside) – pop-up, multiple-page booklet,
fold-out poster, CD, etc.
• Repeat pattern used on something that works with your story (fabric, tiles, etc.), but make it make sense for your story
• Choose one more thing SPECIFIC to your brand that you are SURE no one else is using


PRESENTATION
Present actual insert in actual magazine that can be handled by class
Present actual sample object with actual pattern. If it is impossible to make your object (it’s a building and it’s too big), then present images in PowerPoint.
Post presentation on class blog – due DAY OF CLASS.
Printout presentation and put in 8.5” x 11” binder.

BE CREATIVE!!!! Research all topics. Don’t think you already understand and know all about a magazine insert or know everything about patterns. Present something creative and different, something that will EXCITE us!!

ASSIGNMENT 3 (Due Feb 14)

The Visual Story (02/07/07)
ASSIGNMENT 3 (Due Feb 14)


PART ONE
Considering your revised name and logo, identify an artistic technique/style that enhances or clarifies
your brand’s story. Present visual examples that explain how this technique/style relates to your story.


PART TWO
Create a poster that incorporates this technique/style and communicates your brand’s story.
Dimensions of your poster are: 30 inches x 40 inches.


PART THREE
Pick a name at random. You will each be presenting another student’s story. Because someone else will have to present your work, make sure to keep explanations simple with strong visuals.
Rule: Apart from title and name, there should be no explanatory text to read on the presentations.


PRESENTATION
Present all work in PowerPoint presentation.
Post presentation on class blog – due DAY OF CLASS.
Printout presentation and put in 8.5” x 11” binder.

ASSIGNMENT 2 (Due Feb 07)

The Visual Story (01/31/07)
ASSIGNMENT 2 (Due Feb 07)


You will clarify the identity of your brand using text and graphics.
Incorporate the critique/discussion of your work from the last class.


PART ONE (text)
Use your name as your brand identity (first or last, both, nickname, etc.)
Write a sentence that explains your brand. This will be your ‘story’.
Example: “My name is John Smith and I collect baseball cards.”
In your presentation, define ways in which your colors clarify this story.

PART TWO (graphics)
Find a logo/icon or ‘image treatment’ that relates to your ‘story’ or personal interests.
Use this as inspiration to create a graphic logo/icon that supports your ‘story’.


PRESENTATION
Present all work in PowerPoint presentation.
Post presentation on class blog – due DAY OF CLASS.
Printout presentation and put in 8.5” x 11” binder.