ASSIGNMENT 1 (Due Jan 31)

The Visual Story (01/24/07)
ASSIGNMENT 1 (Due Jan 31)

You are developing a brand. This brand is based on you and your ‘story’.
Research will be INTEGRAL to creating this work.
Presentations will be made to the class in PowerPoint.
Binders (8.5”x11”) of all work will be required to document and communicate developing work.


PART ONE
Create a visual story as a PowerPoint presentation showing examples of two brands that make effective use of color. Be prepared to explain how color helps define each brand’s ‘story’.

Consider brands that have personal appeal to you. Do not use brands that we are all too familiar with (example: Apple, Starbucks, Calvin Klein, McDonalds, etc). These choices will relate to Part Two of the assignment.


PART TWO
Building on Part One of the assignment, design a color palette that is based on you and your story.

Present your color palette in the form of a flag design (fit to 8.5 x11”).
Present examples that clarify your definition of a ‘flag’.
Present 3 design variations.

Starting points for your presentation:
What personal features of your ‘story’ relate to the brands you presented?
How does your flag make effective use of the color palette?


PRESENTATION
Present all work in PowerPoint presentation.
Post presentation on class blog – due DAY OF CLASS.
Printout presentation and put in 8.5” x 11” binder.